exhibition objectives Tag

[vc_row][vc_column][vc_column_text] Since I started in the exhibition industry almost 20 years ago, most companies have phased out building physical models of exhibition stand and instead moved towards progressive 3D computer generated models. Within these 20 years a lot of exhibition companies have been able to create virtual...

[vc_row][vc_column][vc_column_text]   [blockquote text=" What would your brand do if your exhibition stand builder could not build your stand the day before bump in?   Set up trestle tables and some brand coloured table clothes?   Not with Expo Centric. " text_color="#ffffff" width="90" line_height="undefined"  show_quote_icon="yes" quote_icon_color="#ffffff"]   Our client, Allianz, was looking forward to showing...

[vc_row][vc_column][vc_column_text]    Deciding where to exhibit is a critical decision in every company’s exhibition marketing strategy. This decision needs to be analytical, taking into consideration factors about the brands target market, show specifications and location on the floor plan. However, before deciding which show to attend, strategic decisions need...