Essential Metrics to Judge ROI From Your Event
ROI three simple letters that puts one half to sleep in an instant, whilst ironically keeps the other half tossing and turning all night. Although we much prefer to be designing, developing and creating masterpieces for your next event, we do appreciate that a successful event is only as successful as the event’s ROI. What […]
Proven Brand Activation Ideas for Connecting with Your Audience
Expo Centric has worked with thousands of companies to bring their brand activation ideas to life over the last fourteen years. They understand that a brand activation goes beyond turning up to or creating an event. Brand activations are connecting a brand personality to a company’s target audience, and the following details some of the […]
How to Develop a Brand Activation Strategy (with Example)
Brand activations go beyond creating an idea and turning up on the day to execute it. The most successful brand activations are those that sit within a brand activation strategy, working to consider the role that it plays amongst the broader company goals. If planned well, a brand activation can be executed with such success […]
Expo Centric Turns 14!
FOURTEEN TODAY! Past the newborn and toddler stage, through the primary age and well and truly into the teenage years, Expo Centric has hit 14 years old today and is about to hit another growth spurt! Before jumping ahead of ourselves, however, the last 14 years are incredible accomplishments with some major milestones but not […]
Brand Activation: What is it & Why is it important for Marketing?
According to WARC’s 2021 Health of Creativity report, emotion is the top creative strategy for effective communication. How does this align to brand activations? A brand activation campaign is the key to creating an emotional connection with a target audience. The Expo Centric team have been working with clients creating bespoke brand activation campaigns for […]
ExpoCentric’s One-Stop Conference Planning Checklist
Has your company got a conference on the horizon but unsure where to start with planning? With over 12 years of events, Expo Centric has successfully managed a myriad of conferences and knows the perfect planning process to take your event from confirming the conference themes to opening day. They have collated the perfect conference […]
ExpoCentric’s One-Stop Outdoor Event Planning Checklist
Dot your i’s and cross your t’s because this outdoor event planning checklist is one to double check. You don’t have to be in the events industry to know that rain, hail or shine outdoor events must proceed, (even without an indoor space available). Outdoor event planning welcomes an entirely different layer of organisation so […]
Use Our Exhibition Budget Template For Your Next Event
The exhibition budget will make or break your participation within a trade show and should be the very first consideration when exhibiting. Before signing your contract or considering an event, understand the exact cost your company will endure throughout the exhibition process. Not sure where to start? We have put together a budget template to […]
The Pop-Up Stand Solution You’ve Been Waiting For
An impactful stand no longer relies on large budgets and leading companies to build them. In fact, the same outcome is now even more attainable for everyday business than ever before. For years Expo Centric has been creating exquisite stands to make companies be seen onsite through custom designs, and know what it takes to […]
ExpoCentric’s Complete Guide to Event Strategy & Planning
Behind every successful event is a strong plan and a considered event strategy. A strong plan and strategy will align your brand identity with your content, but finding this alignment can be hard. Following will take event planners through each step of an event strategy, from why you need one, through to the timeline of […]