Sales and Marketing Alignment: How to Get – and Stay – on the Same Page

The sales and marketing team in your company should be designed to work in harmony. When these teams are in sync, it leads to a streamlined customer experience, more effective lead generation, and better lead conversion rates—all of which are desired outcomes for every company.  The Sales Team benefits from higher quality leads generated by […]

How to Grab Your Attendee’s Attention

Exhibitions are an incredible way to showcase your products and services, capture leads, and build relationships with industry players and prospective customers. It’s also a great avenue for you to curate an impactful brand experience for audiences. But since you’ll be tightly surrounded by direct and indirect competitors, standing out is crucial to get the […]

7 Essential to Metrics to Judge ROI From Your Event

Joining trade shows and establishing a strong presence there requires money in addition to other resources. In that case, events are considered an investment and to justify these expenses, organisers must be able to assess the value they bring to the business.  In this chapter, we’ll delve into the seven essential metrics that will help […]

Creating an Innovative & Experiential Environment on an Exhibition Stand

SquareEnix custom exhibition stand at PAX 2019 by Expocentric.com.au

When venturing on a marketing strategy of using an exhibit stand, we must comprehend objectives from the very outset. Begin by pondering; why the need to exhibit, and what treasures of purpose does a business gain from it?  In the grand scheme, businesses aim to generate revenue, which is vital for their sustainability and success […]

A Multi-Channel Marketing Strategy for Your Live Events and Trade Shows

In today’s fast-paced digital landscape, reaching your target audience through various marketing channels is an important factor in the success of your live events and trade shows. An omni-channel marketing strategy is a powerful approach that can boost your event’s impact and increase attendance, engagement, and ROI.  In this chapter, we’ll explore the ins and […]

The Basics of Event Logistics & Implementation

Event logistics and implementation serves as the backbone of a memorable and impactful event. Whether it’s a product launch, a trade show, a conference, or any other corporate gathering, meticulous planning and execution are game-changers. They are a way to run successful events smoothly, maximising every brand or sales campaign that would lead to exceed […]

How to Optimise Your Exhibition Messaging

Trade shows provide numerous possibilities to display your offerings, establish connections with prospective clients and collaborators, and drive leads and revenue. However, it can be challenging to ensure that your trade show communication resonates with your target audience and hits your business objectives for the event and in the long run.  In this chapter, we […]

Best Practices for Lead Capture

Lead Capture, in a Nutshell A crucial part of the sales and marketing funnel and the primary objective for many companies is lead capture. The purpose of lead capturing is to collect information about potential customers who have shown an interest in a product, service, or the company itself. Once leads are obtained, they can […]

Ways to Make the Last Day of the Show Productive

Trade shows and exhibitions serve as integral components of a company’s marketing strategy. They present a unique opportunity to exhibit products or services, foster new business prospects, and consolidate existing client relationships. However, the potential for productivity on the event’s final day is often underutilised. Here are effective strategies to ensure maximum productivity that would […]

What is Retail Activation and Why is it Important to Revenue?

Definition of retail activation Retail activation, a specific type of brand activation, refers to a strategic marketing approach aimed at engaging consumers and driving them to take action within a retail environment, such as a physical store or an e-commerce platform. The goal is to create a dynamic and interactive experience that encourages customers to […]