TESLA @ CHADSTONE SHOPPING CENTRE

About This Project

Client: Tesla

 

Location: Chadstone Shopping Centre

 

Industry: Consumer Product Launch / Shopping Centre Activation

 

Design: The Tesla Product launch was built to make an impact at the Chadstone Shopping Centre. Placed in a high traffic zone, the launch was designed to be viewed from the ground floor, as well by customers in higher floors and using the escalator.

 

The use of the Tesla brand colours created a strong contrast, with a unique circular white floor and a red Tesla Car on the floor space. A custom designed 9 foot high monument tower in the Tesla red was also built, housing a backlit illuminated logo.

 

The product launch also included multiple touch screen kiosks and car charging station.

Category
Automotive, Retail, Retail / Showroom, Shopping Centre Activation
Tags
retail activation, retail trade, shop fit out, shop fitting