Location: Chadstone Shopping Centre
Industry: Consumer Product Launch / Shopping Centre Activation
Design: The Tesla Product launch was built to make an impact at the Chadstone Shopping Centre. Placed in a high traffic zone, the launch was designed to be viewed from the ground floor, as well by customers in higher floors and using the escalator.
The use of the Tesla brand colours created a strong contrast, with a unique circular white floor and a red Tesla Car on the floor space. A custom designed 9 foot high monument tower in the Tesla red was also built, housing a backlit illuminated logo.
The product launch also included multiple touch screen kiosks and car charging station.