Client: Shadowbringers (Square Enix)
Show: PAX 2019
One of our recent exhibition clients has captured the illusive cult brand following, Square Enix with ‘SHADOWBRINGERS’ – the new FINAL FANTASY XIV Online Expansion.
The Shadowbringers exhibition stand helped to foster this cult following through numerous elements at PAX 2019.
The cult following for the Shadowbringers brand was emphasised by the feeling of scarcity that surrounded the exhibition stand and its immersive activities, they harnessed the psychological power of exclusivity. The Shadowbringer exhibition strategy also included a few other tactics to help emphasis the feeling of exclusivity for their following:
PAX 2019 was held at the Melbourne Convention Centre.