Location: Chadstone Shopping Centre
Industry: Consumer Shopping Centre Activation / Retail Pop Up
Design: The luxury pop up shop for Dior provided an exclusive shopping haven for customers at Chadstone Shopping Centre.
The activation was positioned in a high traffic location within the designer area of the shopping centre to ensure maximum exposure to their ideal customers.
The stand was split into three colour coded areas, fitted out with Dior fabric encapsulating the pop up. The Dior logo was back-lit to highlight the timeless brand name, while light boxes were strategically placed on the permitter of the activation.
A considered lighting plan was developed to feature certain products and create an extravagant ambiance.