29 Apr Natural Disaster = No Exhibition Stand
What would your brand do if your exhibition stand builder could not build your stand the day before bump in?
Set up trestle tables and some brand coloured table clothes?
Not with Expo Centric.
Our client, Allianz, was looking forward to showing at COBA at the Gold Coast Convention & Exhibition Centre. Everything was booked, confirmed, and staff were on their way.
Bump in was to begin early Saturday morning. The exhibition truck was packed with the Allianz stand and commenced it’s long journey up the coast on the Friday night all as planned.
Unexpectedly, 3 hours into the 10 hour journey, the truck had to make a full stop. To it’s dismay, the devastating and unfortunate bush fires throughout NSW and QLD caused road closures. All road access was blocked and the truck driver had no way of reaching the exhibition destination.
For most exhibiting companies this may very well have been the final stop (and for some it actually was.) The natural disaster would have impacted exhibitors from showcasing their brand and presence at the upcoming event.
Nevertheless, Allianz teamed up with Expo Centric and were determined to achieve a positive outcome. Failure wasn’t an option, Expo Centric had to do everything in their power to deliver a flawless exhibition stand in time for the show opening.
Expo Centric staff, both on site and back in the office, worked long and hard Friday night through to Saturday.
- New exhibition drawings were developed
- Replacement frames were organised with friendly suppliers in QLD
- New graphics were ordered by a QLD printer and rush printed
- All the new elements were delivered on site to the GCCEC
- On site staff worked over time to ensure the stand was completed before opening
The end result:
The Allianz stand was built and signed off by the client before the show opening and attendees wouldn’t of even imagined the great lengths Expo Centric had gone to.
What could have happened:
Like other exhibitors who faced the same situation, they may have had to resort to trestle tables and brand coloured table clothes.
The team at Expo Centric are highly dedicated and determined to provide our clients with the utmost customer service. They go above and beyond and strive to deliver on the brand experience that is promised to our clients, not even a natural disaster will hold them back!
If you would like the Expo Centric to ensure your brand achieves it’s marketing outcomes, no matter the situation, contact us now.