Exhibition Marketing

[vc_row][vc_column][vc_column_text] How would you like your brand to have a cult following? Cult brands do not happen by accident. [blockquote text="Cult Brand: a brand for which a group of customers exhibit a great devotion or dedication. Its ideology is distinctive, and it has a well-defined and committed community....

[vc_row][vc_column][vc_column_text] The importance of engaging the 5 senses. An immersive multisensory experience. [blockquote text="As you might imagine, our brains are adept at filtering out irrelevant information. Emotion gets our attention through our senses - which then influence our decision-making processes. Brands that create an emotional connection to consumers...

[vc_row][vc_column][vc_column_text] You don’t decide who to marry based on online profiles alone.    -  You go on dates and get to know the person  -  You find out about their habits, hobbies, friends, work  -  They meet your family  -  Then after the ‘research’ you pick your perfect partner!   The same is...

[vc_row][vc_column][vc_column_text]   How will attendees and clients know your exhibiting? Let them know with pre-exhibiting marketing tactics.   Making contact with attendees and clients before an exhibition is the single most important moment to connect. Pre-exhibition marketing can make or break your exhibition experience. People need to know you are...

[vc_row][vc_column][vc_column_text]   You have a company database. Use it.   The goal to pre-exhibition marketing is to target your highest quality prospects and get them interested in visiting your stand at the exhibition. In house contacts are perfect to target as they are already interested in doing business with you. Over...

[vc_row][vc_column][vc_column_text]   Breaking into a new market is challenging. Alma Lasers used the Beauty Expo to enter into the Australian Market, and it worked.   The beauty industry in Australia is booming. The $6.5 billion industry is quickly becoming one of the countries fastest growing industries, with laser hair removal critical components...

[vc_row][vc_column][vc_column_text]   You have set your goals and objectives of your exhibition experience. You have developed a strategic content marketing plan. Now it is time to connect with your prospects.   An exhibition or trade show offers your business an unprecedented opportunity, when else would you be able to get a...

[vc_row][vc_column][vc_column_text] You have developed a sound marketing strategy for your exhibition participation with one goal in mind.   The goal may be to: Drive sales Get foot traffic to your stand Book in attendees for demonstrations etc.   Whatever the goal, your promotions, artwork and copy must work together to...

[vc_row][vc_column][vc_column_text]   You have decided on the exhibition you want to attend. You have booked your exhibition space. You have locked in your stand designer and builder.   What’s next?   Well, it is only just the beginning of your exhibiting story. Marketing needs to be a vital part of your exhibiting plan...