Exhibition Marketing

[vc_row][vc_column][vc_column_text] Since I started in the exhibition industry almost 20 years ago, most companies have phased out building physical models of exhibition stand and instead moved towards progressive 3D computer generated models. Within these 20 years a lot of exhibition companies have been able to create virtual...

[vc_row][vc_column][vc_column_text]   [blockquote text=" What would your brand do if your exhibition stand builder could not build your stand the day before bump in?   Set up trestle tables and some brand coloured table clothes?   Not with Expo Centric. " text_color="#ffffff" width="90" line_height="undefined"  show_quote_icon="yes" quote_icon_color="#ffffff"]   Our client, Allianz, was looking forward to showing...

[vc_row][vc_column][vc_column_text] Expo Centric is excited to announce that we WON the Best International Design Category of the prestigious EXHIBITOR Magazine's Seventh Annual Portable/Modular Awards. Laminex project in the Best International Design The Laminex Project was announced as the winner of the Best International Design category at the EXHIBITORLIVE Awards Ceremony in...

[vc_row][vc_column][vc_column_text] Download this press release here. The outbreak of COVID-19 (commonly referred to as the Coronavirus) has led to extraordinary levels of confusion and anxiety among communities here in Australia. Like many businesses in the events and exhibition industry, Expo Centric is experiencing unprecedented operational disruption due...

[vc_row][vc_column][vc_column_text]   [blockquote text=" Olivia locked in an exhibition space for her brand 6 months ago. The exhibition stand design was finalised, planning was in the final stages.   As the Coronavirus became a global concern, her exhibition attendance now didn’t look so simple.   Would people still attend? Would her supplier in Asia be...

[vc_row][vc_column][vc_column_text]   How do you stand out at the largest industry event in the southern hemisphere? Eye catching design, interactive technologies and strong branding.   Exhibitions are an excellent way for a company to gain exposure in a highly targeted forum. However, it is inevitable that a company’s main competitors...

[vc_row][vc_column][vc_column_text]    Deciding where to exhibit is a critical decision in every company’s exhibition marketing strategy. This decision needs to be analytical, taking into consideration factors about the brands target market, show specifications and location on the floor plan. However, before deciding which show to attend, strategic decisions need...

[vc_row][vc_column][vc_column_text]    [blockquote text="70% of exhibitors fail to follow-up after an exhibition." text_color="#ffffff" width="90" line_height="undefined"  show_quote_icon="yes" quote_icon_color="#FFFFFF"]    Exhibitions are a powerful experiential marketing channel that bring you face to face with your most interested buyers. They bring a level of engagement with your potential clients that can be impossible...

[vc_row][vc_column][vc_column_text] [blockquote text="Many companies exhibit at multiple shows throughout the year and in the past have had to have a new stand designed and built for each individual show. This process is time consuming, expensive and produced a lot of waste." text_color="#ffffff" width="90" line_height="undefined"  show_quote_icon="yes" quote_icon_color="#ffffff"] Long...

[vc_row][vc_column][vc_column_text] How would you like your brand to have a cult following? Cult brands do not happen by accident. [blockquote text="Cult Brand: a brand for which a group of customers exhibit a great devotion or dedication. Its ideology is distinctive, and it has a well-defined and committed community....