Exhibition Marketing

[vc_row][vc_column][vc_column_text] Download this press release here. The outbreak of COVID-19 (commonly referred to as the Coronavirus) has led to extraordinary levels of confusion and anxiety among communities here in Australia. Like many businesses in the events and exhibition industry, Expo Centric is experiencing unprecedented operational disruption due...

[vc_row][vc_column][vc_column_text]   [blockquote text=" Olivia locked in an exhibition space for her brand 6 months ago. The exhibition stand design was finalised, planning was in the final stages.   As the Coronavirus became a global concern, her exhibition attendance now didn’t look so simple.   Would people still attend? Would her supplier in Asia be...

[vc_row][vc_column][vc_column_text]   How do you stand out at the largest industry event in the southern hemisphere? Eye catching design, interactive technologies and strong branding.   Exhibitions are an excellent way for a company to gain exposure in a highly targeted forum. However, it is inevitable that a company’s main competitors...

[vc_row][vc_column][vc_column_text]    Deciding where to exhibit is a critical decision in every company’s exhibition marketing strategy. This decision needs to be analytical, taking into consideration factors about the brands target market, show specifications and location on the floor plan. However, before deciding which show to attend, strategic decisions need...

[vc_row][vc_column][vc_column_text]    [blockquote text="70% of exhibitors fail to follow-up after an exhibition." text_color="#ffffff" width="90" line_height="undefined"  show_quote_icon="yes" quote_icon_color="#FFFFFF"]    Exhibitions are a powerful experiential marketing channel that bring you face to face with your most interested buyers. They bring a level of engagement with your potential clients that can be impossible...

[vc_row][vc_column][vc_column_text] [blockquote text="Many companies exhibit at multiple shows throughout the year and in the past have had to have a new stand designed and built for each individual show. This process is time consuming, expensive and produced a lot of waste." text_color="#ffffff" width="90" line_height="undefined"  show_quote_icon="yes" quote_icon_color="#ffffff"] Long...

[vc_row][vc_column][vc_column_text] How would you like your brand to have a cult following? Cult brands do not happen by accident. [blockquote text="Cult Brand: a brand for which a group of customers exhibit a great devotion or dedication. Its ideology is distinctive, and it has a well-defined and committed community....

[vc_row][vc_column][vc_column_text] The importance of engaging the 5 senses. An immersive multisensory experience. [blockquote text="As you might imagine, our brains are adept at filtering out irrelevant information. Emotion gets our attention through our senses - which then influence our decision-making processes. Brands that create an emotional connection to consumers...

[vc_row][vc_column][vc_column_text] You don’t decide who to marry based on online profiles alone.    -  You go on dates and get to know the person  -  You find out about their habits, hobbies, friends, work  -  They meet your family  -  Then after the ‘research’ you pick your perfect partner!   The same is...

[vc_row][vc_column][vc_column_text]   How will attendees and clients know your exhibiting? Let them know with pre-exhibiting marketing tactics.   Making contact with attendees and clients before an exhibition is the single most important moment to connect. Pre-exhibition marketing can make or break your exhibition experience. People need to know you are...