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[vc_row][vc_column][vc_column_text]   How do you stand out at the largest industry event in the southern hemisphere? Eye catching design, interactive technologies and strong branding.   Exhibitions are an excellent way for a company to gain exposure in a highly targeted forum. However, it is inevitable that a company’s main competitors...

[vc_row][vc_column][vc_column_text] [blockquote text="Many companies exhibit at multiple shows throughout the year and in the past have had to have a new stand designed and built for each individual show. This process is time consuming, expensive and produced a lot of waste." text_color="#ffffff" width="90" line_height="undefined"  show_quote_icon="yes" quote_icon_color="#ffffff"] Long...

[vc_row][vc_column][vc_column_text] How would you like your brand to have a cult following? Cult brands do not happen by accident. [blockquote text="Cult Brand: a brand for which a group of customers exhibit a great devotion or dedication. Its ideology is distinctive, and it has a well-defined and committed community....

[vc_row][vc_column][vc_column_text] The importance of engaging the 5 senses. An immersive multisensory experience. [blockquote text="As you might imagine, our brains are adept at filtering out irrelevant information. Emotion gets our attention through our senses - which then influence our decision-making processes. Brands that create an emotional connection to consumers...

[vc_row][vc_column][vc_column_text]   How will attendees and clients know your exhibiting? Let them know with pre-exhibiting marketing tactics.   Making contact with attendees and clients before an exhibition is the single most important moment to connect. Pre-exhibition marketing can make or break your exhibition experience. People need to know you are...

[vc_row][vc_column][vc_column_text]   You have a company database. Use it.   The goal to pre-exhibition marketing is to target your highest quality prospects and get them interested in visiting your stand at the exhibition. In house contacts are perfect to target as they are already interested in doing business with you. Over...

[vc_row][vc_column][vc_column_text]   Breaking into a new market is challenging. Alma Lasers used the Beauty Expo to enter into the Australian Market, and it worked.   The beauty industry in Australia is booming. The $6.5 billion industry is quickly becoming one of the countries fastest growing industries, with laser hair removal critical components...

[vc_row][vc_column][vc_column_text]   Do you need an exhibition stand that floats? Volvo Penta did, and we delivered.   Building a large exhibition stand at any exhibition is a logistical and time-consuming task. It takes months of planning and days on site for successful execution. But what if the exhibition stand is to...

[vc_row][vc_column][vc_column_text]   Floor space at any exhibition is a valuable asset, but knowing how to make the most of this space is crucial to your brand exhibition success.   Even with a small floor plan, the right layout and design can help to achieve maximum results. Small doesn’t have...

[vc_row][vc_column][vc_column_text]   What are the key elements to a great exhibition stand? Better yet, an award winning exhibition stand?   INPEX won best in show at APPEA 2019. Their stand design had numerous features contributing to the stand success, outlined in the case study below.   Tender:   Expo Centric were invited to tender for the design and...