Author: Stan Kruss

[vc_row][vc_column][vc_column_text] You have developed a sound marketing strategy for your exhibition participation with one goal in mind.   The goal may be to: Drive sales Get foot traffic to your stand Book in attendees for demonstrations etc.   Whatever the goal, your promotions, artwork and copy must work together to...

[vc_row][vc_column][vc_column_text]   You have decided on the exhibition you want to attend. You have booked your exhibition space. You have locked in your stand designer and builder.   What’s next?   Well, it is only just the beginning of your exhibiting story. Marketing needs to be a vital part of your exhibiting plan...

[vc_row][vc_column][vc_column_text]   It seems like we are celebrating something all the time at Expo Centric, but one can never have too much cake! This month’s cake day is something special; Expo Centric is turning ten years old! Expo Centric started its journey back in 2009 with the...

[vc_row][vc_column][vc_column_text] There is nothing more important than to be present at certain industry events. However, what is equally, if not more important is to attract the attention and interest of your targeted audience at the events you participate in. This is imperative for creating a strong and...

[vc_row][vc_column][vc_column_text] When it comes to having a successful exhibition stand, it’s usually the little things that make the biggest difference. A few little things such as your exhibition stand space and location can take you a long way at an event, if executed correctly. Over the years...

[vc_row][vc_column][vc_column_text] Did you know that 85% of an exhibitor’s success lies in the performance of the staff? Having the right people on your stand will significantly increase your chance of success at the exhibitions your company participate in. For companies with B2B focus, having the right people on...

[vc_row][vc_column][vc_column_text] Let’s be honest, It is not easy planning an exhibition and how would you possibly know the expected ROI? Having worked in the industry for over 15 years, A lot of Marketers have been struggling with this. All Marketers know they have to participate in at...

[vc_row][vc_column][vc_column_text]   [/vc_column_text][vc_separator type="transparent" position="center" up="2" down="0"][blockquote text="Have you ever wondered: Should I buy or should I rent? Buying an exhibition stand can be a big decision. I have prepared an exclusive go-to-guide outlining the benefits of renting versus buying a stand." show_quote_icon="no" border_color="#dedede"][vc_separator type="transparent" position="center" up="3" down="0"][vc_column_text] Here is...

[vc_row][vc_column][vc_column_text] Over the years marketing efforts have been shifting dramatically towards digital and online, in theory this should have in turn created a decline in the popularity of exhibitions. To the contrary, this is not the case, trade shows are still as powerful as they have...