Author: Stan Kruss

[vc_row][vc_column][vc_column_text] The importance of engaging the 5 senses. An immersive multisensory experience. [blockquote text="As you might imagine, our brains are adept at filtering out irrelevant information. Emotion gets our attention through our senses - which then influence our decision-making processes. Brands that create an emotional connection to consumers...

[vc_row][vc_column][vc_column_text] You don’t decide who to marry based on online profiles alone.    -  You go on dates and get to know the person  -  You find out about their habits, hobbies, friends, work  -  They meet your family  -  Then after the ‘research’ you pick your perfect partner!   The same is...

[vc_row][vc_column][vc_column_text]   How will attendees and clients know your exhibiting? Let them know with pre-exhibiting marketing tactics.   Making contact with attendees and clients before an exhibition is the single most important moment to connect. Pre-exhibition marketing can make or break your exhibition experience. People need to know you are...

[vc_row][vc_column][vc_column_text]   You have a company database. Use it.   The goal to pre-exhibition marketing is to target your highest quality prospects and get them interested in visiting your stand at the exhibition. In house contacts are perfect to target as they are already interested in doing business with you. Over...

[vc_row][vc_column][vc_column_text]   Breaking into a new market is challenging. Alma Lasers used the Beauty Expo to enter into the Australian Market, and it worked.   The beauty industry in Australia is booming. The $6.5 billion industry is quickly becoming one of the countries fastest growing industries, with laser hair removal critical components...

[vc_row][vc_column][vc_column_text]   Do you need an exhibition stand that floats? Volvo Penta did, and we delivered.   Building a large exhibition stand at any exhibition is a logistical and time-consuming task. It takes months of planning and days on site for successful execution. But what if the exhibition stand is to...

[vc_row][vc_column][vc_column_text]   You have set your goals and objectives of your exhibition experience. You have developed a strategic content marketing plan. Now it is time to connect with your prospects.   An exhibition or trade show offers your business an unprecedented opportunity, when else would you be able to get a...

[vc_row][vc_column][vc_column_text]   Floor space at any exhibition is a valuable asset, but knowing how to make the most of this space is crucial to your brand exhibition success.   Even with a small floor plan, the right layout and design can help to achieve maximum results. Small doesn’t have...

[vc_row][vc_column][vc_column_text]   What are the key elements to a great exhibition stand? Better yet, an award winning exhibition stand?   INPEX won best in show at APPEA 2019. Their stand design had numerous features contributing to the stand success, outlined in the case study below.   Tender:   Expo Centric were invited to tender for the design and...

[vc_row][vc_column][vc_column_text] You have developed a sound marketing strategy for your exhibition participation with one goal in mind.   The goal may be to: Drive sales Get foot traffic to your stand Book in attendees for demonstrations etc.   Whatever the goal, your promotions, artwork and copy must work together to...