Why You MUST Use Your In-house Contacts In Pre-exhibition Marketing

You have a company database. Use it. The goal to pre-exhibition marketing is to target your highest quality prospects and get them interested in visiting your stand at the exhibition. In house contacts are perfect to target as they are already interested in doing business with you. Over the years your company should have accumulated a […]

ALMA Lasers Case Study | Breaking Into a New Market

Breaking into a new market is challenging. Alma Lasers used the Beauty Expo to enter into the Australian Market, and it worked. The beauty industry in Australia is booming. The $6.5 billion industry is quickly becoming one of the countries fastest growing industries, with laser hair removal critical components in the diverse Australian consumer marketplace. Australia’s growing interest […]